LupoHops.com serves as the digital home for the Lupo Series hop pellet products — a global platform designed to support brewers and channel partners across multiple regions and markets.

I led the development of this site as part of a broader effort to bring clarity and accessibility to an advanced product range. The platform needed to work for everyone from small craft brewers discovering enhanced pellets for the first time, to established partners across the Americas, Europe, Oceania, and beyond.

The site brings together product education, technical resources, testimonials from brewers worldwide, and direct connections to regional distribution partners. It's designed to translate technical complexity into something approachable — helping brewers understand not just what these products are, but why they matter for their brewing outcomes.