LupoCore represents a new approach to hop pellet production — enhanced T90 pellets engineered for consistency, quality, and sensory performance at scale. Working with close colleagues, I've been involved in shaping how this product goes to market globally.

The product emerged from over 40 years of pelletizing expertise combined with Sensory Plus™ — a selection methodology built on years of sensory data analysis. The result is a pellet that delivers true-to-type hop character year after year, reducing the variability that brewers often face with standard T90 pellets.

What makes this project meaningful to me is the challenge of communicating technical innovation in a way that resonates with brewers of all sizes — from 100 to 100,000 barrels. It's about translating engineering excellence into practical value: cleaner aroma, higher yield, consistent performance.

Available varieties include Amarillo®, Azacca®, Cascade, Centennial, Citra®, Columbus, Mosaic®, Sabro®, and others — distributed globally through BarthHaas Group and regional partners.