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Beer innovation is largely a marketing term for selling smaller brewers’ ideas more cheaply. Real innovation costs miles and years, travel, unlearning, and the drinkers in your own town who hand you money across a bar.
Today, in offices much like ours, Louise and Colin, people like Zak and his team, Nigel and Ian, Andreas or Steve, Bart Verhaege, then Nick and Duff, then Martin and Tom, will all have dramatic tiered changes to make to their offering.Oddly, I guess there might be conversations in offices in Denm. .